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mascara on pink pillow #1 selling prestige mascara in america
Better Than Sex Mascara For The Sexiest, Most Defined Lashes Possible
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Kissing Jelly Treat Your Lips To An Ultra-Nourishing Lip Oil/Gloss Hybrid
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TRAVEL SIZE MINIS Full-Size Favorites in Perfectly Portable Mini Sizes
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mascara on pink pillow #1 selling prestige mascara in america
Better Than Sex Mascara For The Sexiest, Most Defined Lashes Possible
foundation products in organizer Oil-free foundation
Born This Way Flawless Foundation Natural-Looking & Undetectable Coverage
lip gloss products
Lip Injection
Plumper Gloss Extra Strength Instant & Long-Term Lip Plumper
Shop all best sellers
All Best Sellers Mascara, Foundation, Lip Plumper & More
New
BRONZING STICKS A Lightweight, Second-Skin Wear, Sun-Kissed Glow
Better Than Sex Foreplay Lash Primer
MINI PALETTES Inspired by the Original
Born This Way Natural Nudes Palette
makeup
Kissing Jelly Treat Your Lips To An Ultra-Nourishing Lip Oil/Gloss Hybrid
JUST DROPPED
Chocolate Soleil Bronzing Sticks
Born This Way Mini Palettes
New Shades! Pillow Balm
New Shades! Lady Bold
New Shades! Killer Liner
Kissing Jelly Lip Oil Gloss
Shop All New
Face
Makeup
Foundation
Concealer
Blush
Bronzer & Contour
Highlighters
Setting Spray & Powder
Travel Size
Shop All Makeup
Skincare
Primers
SPF Protection
Serums & Moisturizers
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Glowy Skin
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MINI PALETTES Inspired by the Original
Born This Way Natural Nudes Palette
By Category
Eye Shadow Palettes
Mascara
Lash Primer
Mini Eye Shadow Palettes
Eyeliner
Brows
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Shop All Eyes
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Better Than Sex
Born This Way
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Vegan-Friendly
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lip gloss
NEW! Kissing Jelly Treat Your Lips To An Ultra-Nourishing Lip Oil/Gloss Hybrid
By Category
Lip Plumper
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Lip Balms & Serums
Travel Size
Shop All Lips
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Lip Injection
Kissing Jelly
Pillow Balm
Melted Matte
Lady Bold
Vegan-Friendly
More Fun
Lip Pairings
Red Lipstick
Lip Plumper Guide
Lip Liner Guide
Lipstick Guide
Lip Balm Guide
Melted Matte Shade Finder
Gifts & Sets
MOTHER'S DAY GIFTING We've Made Shopping For Mom Super Easy!
SHOP BY PRICE
Under $30
Under $50
Online Exclusives
Minis
Value Sets
Shop All
SHOP BY OCCASION
Mother's Day
Wedding
Just Because
Thank You
Birthday
Shop All
SHOP BY SCENT
Chocolate Wonderland
Sweet Treats
Fresh & Floral
Fruit Delight
Shop All
Trends
AS SEEN ON SOCIAL Get Ready With Us! Learn The Hottest Trends & Looks
Chocolate Wonderland Satisfy your sweet tooth with a delish glam look!
NYFW: Alice + Olivia Recreate the hottest makeup looks straight out of NYFW
MORE FUN
Fantasy Factory
New York Fashion Week
Glitter Makeup
Chocolate Wonderland
The Wedding Shop
No-Makeup Look
Complexion Regimens
Lip Pairings
Get The Look
Travel Size
Services
VIRTUAL TRY-ON See It. Try It. Love It.
GET THE LOOK Learn Our Best Tips & Tricks From The Pros
COMPARISON GUIDES
Foundations
Concealers
Mascaras
Lip Plumpers
Lip Liners
Brows
Primers
MORE FUN
Shade Finder
The Wedding Shop
Complexion Regimens
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Trending
Get The Look
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Shop By Scent
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Offers
Afterpay Too Faced Now Pay Later!
TRAVEL SIZE MINIS Full-Size Favorites in Perfectly Portable Mini Sizes
Sale
SALE Stock Up & Save Up On Select Products!
Offers
Promotions
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Travel Size
Afterpay
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COMPLEXION REGIMENS

Perfect product pairings for a flawless complexion

SELECT A FINISH:

Healthy SkinRadiantNaturalMatte
COMPLETE YOUR LOOK

HEALTHY SKIN

Pair Born This Way Healthy Glow Skin Tint with Ethereal Light Concealer & Makeup Insurance Setting Spray for a flawless healthy skin finish.

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Born This Way Healthy Glow Skin Tint Foundation Born This Way Healthy Glow Skin Tint Foundation
Maple
All
Fair
Light
Medium
Tan
Deep
+ -
+ more
Born This Way Healthy Glow Skin Tint Foundation
SPF 30 UVA/UVB Protection
$42.00 $15.00
Add to Bag
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Born This Way Ethereal Light Illuminating Smoothing Concealer Born This Way Ethereal Light Illuminating Smoothing Concealer
Sugar
All
Fair
Light
Medium
Tan
Deep
+ -
+ more
Born This Way Ethereal Light Illuminating Smoothing Concealer
24-Hour Wear, Waterproof
$29.00
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Makeup Insurance Setting Spray Makeup Insurance Setting Spray
Makeup Insurance Setting Spray
18 Hour Wear + Blue Light Defense
$34.00
Add to Bag
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COMPLETE YOUR LOOK

NATURAL RADIANT

Pair Born This Way Foundation with Ethereal Light Concealer & Ethereal Setting Powder for a flawless natural finish.

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Born This Way Flawless Coverage Natural Finish Foundation Born This Way Flawless Coverage Natural Finish Foundation
Warm Beige
All
Fair
Light
Medium
Tan
Deep
+ -
+ more
Born This Way Flawless Coverage Natural Finish Foundation
Undetectable Oil-Free Formula
$46.00
Add to Bag
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TRY IT ON
Born This Way Ethereal Light Illuminating Smoothing Concealer Born This Way Ethereal Light Illuminating Smoothing Concealer
Sugar
All
Fair
Light
Medium
Tan
Deep
+ -
+ more
Born This Way Ethereal Light Illuminating Smoothing Concealer
24-Hour Wear, Waterproof
$29.00
Add to Bag
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Born This Way Ethereal Setting Powder
Born This Way Ethereal Setting Powder
Reduces Shine & Absorbs Oil
$42.00
Add to Bag
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SHADE FINDER!

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FIND YOUR SHADE
COMPLETE YOUR LOOK

NATURAL

Pair Born This Way Foundation with Born This Way Super Coverage Concealer & Ethereal Setting Powder for a natural medium-to-full coverage finish.

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Born This Way Flawless Coverage Natural Finish Foundation Born This Way Flawless Coverage Natural Finish Foundation
Warm Beige
All
Fair
Light
Medium
Tan
Deep
+ -
+ more
Born This Way Flawless Coverage Natural Finish Foundation
Undetectable Oil-Free Formula
$46.00
Add to Bag
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Born This Way Super Coverage Multi-Use Concealer Born This Way Super Coverage Multi-Use Concealer
Nude
All
Fair
Light
Medium
Tan
Deep
+ -
+ more
Born This Way Super Coverage Multi-Use Concealer
Flawless, Hydrating, Longwearing
$36.00
Add to Bag
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Born This Way Ethereal Setting Powder
Born This Way Ethereal Setting Powder
Reduces Shine & Absorbs Oil
$42.00
Add to Bag
Shop Now

 

SHADE FINDER!

MATCH ME
FIND YOUR SHADE
COMPLETE YOUR LOOK

MATTE

Pair Born This Way Matte Foundation with Born This Way Super Coverage Concealer & Ethereal Setting Powder for a matte medium-to-full coverage finish.

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Born This Way 24-Hour Longwear Matte Finish Foundation Born This Way 24-Hour Longwear Matte Finish Foundation
Hazelnut
All
Light
Medium
Deep
+ -
+ more
Born This Way 24-Hour Longwear Matte Finish Foundation
24-Hour Undetectable Super Longwear
$46.00
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Born This Way Super Coverage Multi-Use Concealer Born This Way Super Coverage Multi-Use Concealer
Nude
All
Fair
Light
Medium
Tan
Deep
+ -
+ more
Born This Way Super Coverage Multi-Use Concealer
Flawless, Hydrating, Longwearing
$36.00
Add to Bag
Shop Now
Born This Way Ethereal Setting Powder
Born This Way Ethereal Setting Powder
Reduces Shine & Absorbs Oil
$42.00
Add to Bag
Shop Now

 

SHADE FINDER!

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SERVICES YOU’LL LOVE

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Find your perfect makeup matches virtually!

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FIND YOUR SHADE

Find your perfect foundation & concealer matches

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COMPARE FOUNDATIONS

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EXPLORE CONCEALERS

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